This design finished 2nd in ACUI's annual design contest for brochures designed by professional staff in Student Affairs.
The university distributed map was so condensed with information it was intimidating to any new student or visitor. My office decided that the bus system needed a map purely dedicated to bus routes.
The NYC subway map had a large influence on the design and layout. We simplified the campus into easily understood geometric shapes. The river a distinct feature on the Rutgers Campus acted as a natural divider for the map and it's most important landmark. I used a number of bright colors to distinguish individual bus lines much like the subway lines of NYC.
Disaster Resource Distributor
In the aftermath of Sandy I saw first hand the waste of resources. It was clear that the organizations responsible for distributing resources had no tool to direct them to where resources were most needed. This website would tally the resources needed from people in disaster areas, allowing organizations to concrete their efforts where it's needed most.
When I created the Level typeface I used a series of marks that I layered on each other. The layers become one. Separately they are marks resembling motion of the bubble in the tube of a level, but together the marks form the individual letters. The typeface is geometric and relies heavily on straight lines just as the object is intended to ensure 90 degree and 45 degree angles, the letters comprise mostly of these angles.
Advertising now more than ever has entered the public and private realm. From this I drew the idea to force the viewer to be consumed by slogans. Advertising when taken out of context and analyzed seem almost ridiculous. To exemplify these phrases that most Americans would recognize I set them in bold Helvetica. The most common of typefaces used in the corporate world.
The elevator became my choice of space, because the viewer is forced to address this wall of phrases. What also worked in advantage to using that space were the mirrors on the ceiling and doors opposite the wall. So even when the viewer was turned they were still forced to address these corporate slogans. All masked in the same tone.
My thesis book was my final project of my senior year. It was the culmination of all the work I had created in my senior thesis class. In the book I show my influences, my process and the results.
While at Rutgers I contributed to a student run magazine TRIM. I created layouts for articles often for the food or sports pages of the issue. This was my first experience working in sync with writers and photographers. All illustrations are original.
This video intro was created for the youtube series We Have A Show. Styled in a late-night format, each week we have new sketches, interviews, games, and creator challenges for both professional content creators as well as the daily smartphone user. The quick action of the intro and bright single color aimed to capture the fun energy of the show itself.
Serenity Movers is a moving company based in New York City. They wanted to create a newer looking, responsive website. The website is simple and easy to use relying on relatable imagery and clever custom vector illustrations. The website was designed through a wordpress template and custom html and css code.